Tally is a hands-on analytics and setup service for lean teams to run short, proven sprints.
We help you build the traction infrastructure your product needs to scale — without hiring full-time.Set up the analytics and CRO processes your company needs to scale, in just 2 to 4 weeks.
Short, fixed-scope customer analytics sprints
Analytics Sprint
Get trustworthy marketing data and a dashboard providing actionable insights.What this looks like: We'll setup your Google Analytics platform and tags, or build a cohesive reporting dashboard from all of your channels.
Outcome:
- Deliverables listed out here
Stop flying blind and start making decisions based on reality.2 weeks — $2K
Our Results:
Complete overhaul of GA4 and GTM through an analytics audit.Unlocked multi-channel marketing insights through a comprehensive attribution strategy for digital and OOH, and increased overall data fluency and reporting mechanisms.
Legal Tech, mid-sized company
Funnel Sprint
Complete end-to-end funnel audit to identify where you might be dropping customers.What this looks like: We'll dig into your data to see where your funnel has inefficiencies and provide a comprehensive overview and report on your funnel - where we suggest improvement to untapped opportunities.
Outcome:
- Deliverables
10–20% reduction in churn — or a clear path to it. We refund you if you don't see a 10% lift.3 weeks — $4K
Our Results:
Located a significant level of churn caused by high customer service response times for a large law firm.After the team reduced their response time to less than ten minutes, they saw a 70% increase in conversion rates for first contact, and reduced churn by 13%.
Law Firm, Nationwide
MAKE A CHART - starting at 13% to 17% with 70%
Conversion Sprint
We build an experimentation framework for your team to launch from - and we'll run your first CRO test.What this looks like: From 0-1, we'll get you started with a framework and processes to build and test your conversion funnel - from landing pages to email sequences.
Outcome: An increase in conversions, and a framework to grow from.4 weeks — $6K
Our Results:
We scaled brand advocacy initiatives by nearly 3x through a conversion audit and an automated customer journey and lifecycle campaign implementation.
Fintech, Series D
A free tally
Marketing data can be loud, messy, and—let’s be honest—a little annoying. If there’s one number or issue that’s been bugging you, ask away. One of us will take a thoughtful look and send over a brief perspective on how to fix the static. No strings, just a bit of clarity from our team to yours.
The Tally Team
Tally is a small, curated collective of builders and data storytellers. After scaling data at various companies and building and selling startups, we realized that lean teams don't need a massive agency - they need a few focused experts who can move fast.We've brought together a handful of talented peers to help out on specific pieces of the puzzle. Whether we're untangling your attribution or reimagining your landing page, you’re getting a team that has actually done this work at scale.
Tally — measure what matters.
| © 2025 Tally
A quick tally
Tally — measure what matters.
| © 2025 Tally
Analytics that match the way you build community.